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Posted by / 10-Aug-2016 06:20

Marketing dating club

People shop for clothes online, order pizza online, flag taxis online, pay bills online, share photos online, and yes, even date online.Indeed, if you're looking for romance, the most intimate of human experiences, there's an app for that.In fact, there are a great many apps for that, ranging from general to oddly specific.

And Black People caters exclusively to people of color.

As dating sites and apps like Tinder and eharmony continue to grow in popularity, many of the companies behind them are finding it difficult to compete in the saturated market and to attract investors. Like bunnies, dating apps have shown a knack for proliferation.

With a young, increasingly busy and mobile audience, the allure of the dating app business can be intoxicating.

Its flagship app, AYI (Are You Interested), has a database of approximately 30 million users.

And its latest offering, a female-friendly version of Tinder called the The Grade, is showing promise. So the question is: Is it a love connection for investors?

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